The True Cost of a Cheap Online Store
You ask several agencies for a quote to build your online store. One proposal comes back significantly cheaper than the others. Naturally, you wonder why you should pay more whe…
Read more …Blog – 28 articles
Guides and analysis about PrestaShop, e-commerce, SEO, web design, accessibility and artificial intelligence.
Want to Grow Your Online Store but Keep Hitting Technical Limits?
Your business is growing. You have established relationships with suppliers, built a customer base and developed a product range that sells. You are investing in advertising, im…
Read more … Want to Grow Your Online Store but Keep Hitting Technical Limits?
5 Signs Your E-commerce Developer Can No Longer Support Your Growth
You have an idea that could improve your online store. Perhaps you want to connect it to your ERP system, automate a repetitive task, introduce a new pricing structure or make t…
Read more … 5 Signs Your E-commerce Developer Can No Longer Support Your Growth
AI, MCP and UCP: The Next Era of E-commerce
Dinosaurs did not disappear because they were weak. They disappeared because their environment changed faster than they could adapt. Something similar is happening in e-commerce…
Read more … AI, MCP and UCP: The Next Era of E-commerce
GEO: Generative Engine Optimization for E-Commerce
When a potential customer asks ChatGPT, Gemini or Google's AI Overviews "which online store has the best office headsets", the answer they get is not a list of ten blue links. I…
Read more … GEO: Generative Engine Optimization for E-Commerce
PPWR Packaging Rules: What Online Stores Need to Know
If you run an online store, the packaging you use to ship your orders is no longer simply an operational cost. The European Union has introduced new rules on packaging and packa…
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Google Services MCP. All Google Services. One AI Interface
At HOT WEB DESIGN, we are developing the Google Services MCP Server, a proprietary application that connects our team with Google Ads and the other Google services we use to man…
Read more … Google Services MCP. All Google Services. One AI Interface
PrestaShop UCP Server for Agentic Commerce
The Universal Commerce Protocol (UCP) is an open standard for agentic commerce: a common way for commerce platforms, businesses, payment providers and AI/agent applications to e…
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PrestaShop MCP Server: AI E-Commerce Integration
E-commerce is evolving at a rapid pace and competition is becoming increasingly demanding every day. Managing products, orders, inventory, customers, reports and content require…
Read more … PrestaShop MCP Server: AI E-Commerce Integration
SEO for Businesses: What to Know Before You Start
SEO (Search Engine Optimization) is the process of organizing a website technically and editorially so search engines can crawl it, understand it and show it for relevant search…
Read more … SEO for Businesses: What to Know Before You Start
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