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Automated Customer Email Notifications for PrestaShop 9 — Targeted Post-Purchase Messaging

Written by Christos Daggas on . Posted in Modules.

Stay connected with your customers after every purchase

The customer relationship does not end at checkout. The Email Notifier module for PrestaShop 9 lets you send targeted, automated email notifications to customers after they purchase specific products — strengthening service, loyalty, and revenue.

Forget generic newsletters. This module sends the right message, to the right customer, at the right moment — automatically, without any manual intervention.

Key Features

Product-specific targeted notifications

You define exactly which products or categories trigger notifications. A customer who purchased a specific product receives the corresponding email — not a generic broadcast.

  • Define filters per product or product category
  • Different emails for different purchases
  • Custom content tailored to each product type

Email queue system

Emails are not sent immediately and uncontrollably — they are placed in a send queue for stable, reliable processing. The administrator can view, filter, and manage queued emails directly from the back office.

  • Full send-queue overview
  • Retry failed deliveries
  • Sent email archive for auditing

Customisable email templates

The module includes a template rendering system that lets you create professional, branded emails. Customise the content, subject line, and appearance of each notification to match your store's identity.

Notification filters

Set precise conditions for each notification through the dedicated filter management interface. Control which customers receive which messages and when.

Complete back office

  • SMTP / PrestaShop mail sending settings
  • Notification filter management
  • Queue view and management
  • Send history log

Why targeted notifications increase revenue

Post-purchase communication is critical. E-commerce research shows that a satisfied customer who receives a relevant email after their purchase is significantly more likely to return for a repeat order. The difference is that this module sends messages directly related to what was purchased — not generic spam.

Real-world use cases

  • Product usage guide: After a technical purchase, automatically send a PDF manual or link to a tutorial video.
  • Restock reminder: For consumable products, send an email after X days reminding the customer to reorder.
  • Targeted cross-sell: After a Category A purchase, suggest related accessories from Category B.
  • Review request: Automatically request a product review after sufficient usage time.
  • Warranty & support info: Inform customers of warranty terms or where to get support.

Merchant benefits

  • Service automation: Reduce support enquiries with proactive customer updates.
  • More repeat purchases: Targeted cross-sell and upsell emails with high open rates.
  • Better customer experience: Customers feel cared for and informed after their purchase.
  • Control & monitoring: Full send history for management and statistics.

Perfect for

Stores with diverse product categories that require different post-purchase communication — electronics, food, consumables, B2B stores, subscription services. Also ideal for any merchant who wants to automate after-purchase customer support.

Get in touch

If you want to automate post-purchase customer communication and build stronger relationships with your buyers, contact us. We will help you set up the right notification system for your store.