What it is
The Email Notifier module lets you send targeted, automated email notifications to customers after they purchase specific products in PrestaShop.
A customer who purchased a specific product receives the corresponding email, not a generic broadcast.
You define which products or categories trigger notifications and what the content of each email is.
Why communicate after the purchase
The customer relationship does not end at checkout. Instead of generic newsletters, the module sends the right message to the right customer at the right moment, automatically and without manual intervention.
Key features
Product-specific targeted notifications
You define exactly which products or categories trigger notifications.
- Define filters per product or product category
- Different emails for different purchases
- Custom content tailored to each product type
Email queue system
Emails are placed in a send queue for stable, reliable processing. The administrator can view, filter and manage queued emails directly from the back office.
- Full send-queue overview
- Retry failed deliveries
- Sent email archive for auditing
Customisable email templates
The module includes a template system for professional, branded emails. Customise the content, subject line and appearance of each notification to match your store's identity.
Notification filters
Set precise conditions for each notification through the dedicated filter management interface, and control which customers receive which messages and when.
Complete back office
- SMTP / PrestaShop mail sending settings
- Notification filter management
- Queue view and management
- Send history log
Use cases
- Product usage guide: after a technical purchase, automatically send a PDF manual or a link to a tutorial video
- Restock reminder: for consumable products, send an email after X days reminding the customer to reorder
- Targeted cross-sell: after a Category A purchase, suggest related accessories from Category B
- Review request: automatically request a product review after sufficient usage time
- Warranty and support info: inform customers of warranty terms or where to get support
Benefits for the merchant
- Service automation: fewer support enquiries thanks to proactive customer updates
- Targeted cross-sell and upsell emails for more repeat purchases
- Better customer experience: customers feel informed after their purchase
- Control and monitoring: full send history
Who it is for
Stores with diverse product categories that need different post-purchase communication, such as electronics, food, consumables, B2B stores and subscription services. Also any merchant who wants to automate after-purchase customer support.
Frequently asked questions
What does the Email Notifier do?
It automatically sends targeted email notifications to customers after they purchase specific products.
How do I decide who receives what?
With filters per product or product category and precise conditions for each notification.
What happens if a delivery fails?
Emails sit in a send queue, and you can retry failed deliveries from the back office.
Can I customise how the emails look?
Yes. You customise the content, subject line and appearance of each email to match your store.
Get in touch
If you are interested in the Email Notifier module, or would like to discuss how to automate communication with customers after the purchase, contact us. We are here to help you find the best solution for your online store. You can also call us on +30 215 215 1362.