AI for PrestaShop

In e-commerce, AI can help shoppers find the product they want, save merchants time running the store and bring in sales from AI apps.

At Hot Web Design we develop our own AI solutions for PrestaShop. They work with your own store's data: your catalog, prices, stock and orders.

Four ways your online store can put AI to work

AI Assistant: a digital salesperson that talks to your customers, in writing or by voice.
MCP Server: manage and analyse your store in plain language through tools such as Claude and ChatGPT.
UCP Server: a standard channel for completing purchases inside compatible apps and platforms.
Content and search automation: AI product descriptions and voice search across your catalog.

Each solution works on its own, so you can start with the one you need most.

AI Assistant: your store's digital salesperson

The AI Assistant understands everyday questions such as "I'm looking for a gift under 40 euros" or "Does this come in a larger size?". It can ask for clarification and keep the conversation going, so the shopper never has to start over.

It searches only your own catalog, by price, availability, features and variants.
It shows suggestions with photos, prices and links to the product page.
Optionally, it holds voice conversations, including in Greek.
It answers shipping and returns questions from the policies you have published and, for signed-in customers, shows the status of their own orders.
It adapts to your brand: name, welcome message, colours and tone of voice.

MCP Server: run your store in plain language

The Model Context Protocol (MCP) is an open protocol that lets AI assistants connect to external systems. The PrestaShop MCP Server gives tools such as Claude, ChatGPT and local models through LM Studio structured, real-time access to your store's data.

It runs inside PrestaShop, with no external infrastructure.
Every connection is authenticated and encrypted.
The assistant reads your products, orders, stock and customers directly, so you don't copy data across by hand.

In practice you can ask, for example, for descriptions for a whole category, an analysis of this month's sales or a list of low-stock products. Read more in PrestaShop MCP Server: AI E-Commerce Integration.

UCP Server: selling inside AI apps

The UCP Server Bridge implements the Universal Commerce Protocol (UCP) and exposes standard REST endpoints for checkout and orders. Compatible platforms, apps and AI agents can then complete purchases from your store.

Every request is authenticated with an API secret.
Webhooks notify external systems when an order status changes or a payment completes.
All requests and responses are logged.

Selling through AI apps works in apps and platforms that support UCP. Read more in PrestaShop UCP Server for Agentic Commerce.

Content and search automation

The AI Product Descriptions module writes short and long descriptions directly from the PrestaShop 8 and 9 back office. It supports many providers, including OpenAI, Google Gemini, Ollama and LM Studio, and bulk generation filtered by category, price and language.

Voice Search lets visitors search your catalog by speaking instead of typing.

How we get started

Agree the goal: customer service, faster store management, a new sales channel or content.
Check your data: the quality of the answers depends on how complete your product features, descriptions and store policies are.
A demo with your own products, so you see how it works in your store before you decide.
Installation, configuration and support in your store.

Frequently asked questions about AI for PrestaShop

Do I need to use all the solutions together?

No. Each solution works on its own. You can start with the one that meets your most immediate need and add others later.

Which languages does the AI Assistant speak?

It chats in writing, and with voice enabled customers can speak and hear answers, including in Greek.

Is my store data safe?

The MCP Server uses authenticated, encrypted connections, and the UCP Server checks every request against an API secret and logs it. The AI Assistant searches only your own catalog and shows each customer only their own orders.

Can I see it working before I decide?

Yes. We can give you a demo using products from your own catalog.

Ready to bring your online store into the age of AI?

Hot Web Design designs and develops AI solutions built for PrestaShop, alongside store development and support. Contact us to find the solution that fits your store.