What it is
The URL Redirect module lets you create and manage 301, 302, 303 and 307 redirects for your PrestaShop store directly from the back office, without touching server configuration files or .htaccess rules.
Every change to a store's URL structure, such as new categories, moved products or updated pages, can damage SEO if handled incorrectly.
The module gives merchants control of this process without requiring technical knowledge.
Why URL redirects are critical for SEO
When a URL changes without a redirect, visitors land on a 404 page and Google loses the SEO authority accumulated by that URL. A correct 301 (permanent) redirect passes that authority to the new URL and preserves search rankings.
Key features
- Four redirect types: 301 (permanent), 302 (temporary), 303 (See Other) and 307 (temporary, method-preserving)
- Back-office management: add, edit and delete redirects from the PrestaShop admin panel without touching any server files
- Unlimited redirects: create as many as you need to cover every URL structure change
- SEO-safe: correct use of 301 redirects preserves link equity and your pages' Google rankings
Use cases
- Store migration: when moving to a new domain or platform, 301 redirects are essential to carry over your SEO authority
- URL structure changes: if category or product slugs change, redirects prevent 404 errors and ranking drops
- Discontinued products or pages: instead of a 404 page, send visitors to a related product or category
- Marketing campaigns: memorable vanity URLs that redirect to promotional landing pages
Benefits for the merchant
Technical intervention is no longer needed every time a URL changes. The module protects your store's SEO authority, improves the user experience by preventing 404 errors, and lets you manage your URL structure without relying on a developer for every small change.
Technical details
- Compatible with PrestaShop 9, Symfony-based, lightweight, with no core file overrides
Frequently asked questions
What does the URL Redirect module do?
It lets you create and manage 301, 302, 303 and 307 redirects in PrestaShop from the back office.
Do I need server access or .htaccess?
No. Redirects are managed from the PrestaShop admin panel.
Which redirect types are supported?
301 (permanent), 302 (temporary), 303 (See Other) and 307 (temporary, method-preserving).
When do I need redirects?
During a store migration, when URL structures change, when products or pages are discontinued, and for marketing campaigns with vanity URLs.
Get in touch
If you are interested in the URL Redirect module, or would like to discuss how we can help optimise the SEO structure of your PrestaShop store, contact us. We are here to help you find the best solution for your online store. You can also call us on +30 215 215 1362.