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Product Features Content Blocks for PrestaShop 9 — Custom HTML Based on Product Attributes

Written by Christos Daggas on . Posted in Modules.

Display the right content for each product — automatically

Every product in your store has different features — "Waterproof", "Energy Class A+++", "iOS Compatible", "Organic". These features are not just information — they are advantages worth presenting compellingly.

The Product Features Blocks module for PrestaShop 9 lets you define custom HTML blocks that appear automatically on the product page whenever a product has a specific feature — without manual assignment per product.

Key Features

Feature → content block mapping

Define rules: "If the product has feature X, show block Y." The block can contain anything:

  • Certification images (e.g. CE, ISO, organic badge)
  • Benefit icons with text
  • Explanatory content for a specific feature
  • Videos or iframes
  • Buttons or links (e.g. "Download the manual")

Feature & value selection

Through the feature selection form, you pick exactly which feature and which value activates each block. The logic is simple: feature = value → show block.

Display settings

Control how and where each block appears on the product page — position, display order, styling.

Multiple blocks per product

A product can trigger multiple blocks simultaneously if it has multiple matching features — each block is displayed independently.

Real-world use cases

  • Electronics: Feature "Energy Class: A+++" → Block with energy rating icon and explanation
  • Sportswear: Feature "Waterproof: Yes" → Block with image and text "Ideal for rainy conditions"
  • Food: Feature "Organic: Yes" → Block with organic certification badge
  • Technology: Feature "Compatible with: iOS" → Block with Apple logo and download link
  • Tools: Feature "Warranty: 5 years" → Block with warranty terms

Why presenting features visually drives sales

Product features are among the most important purchase decision factors. When presented as a plain text list, they lose much of their effectiveness. With custom HTML blocks — with images, icons, colours — the same features become powerful marketing material that convinces the buyer.

Perfect for

Stores with products that have significant technical features, certifications, or properties that are a competitive advantage — electronics, sportswear, food, industrial tools, and more.

Get in touch

If you want to present your product features with compelling content or explore how to improve your product pages, contact us.