PrestaShop MCP Server: AI E-Commerce Integration
E-commerce changes quickly and competition gets tougher every day. Managing products, orders, inventory, customers, reports and content requires time, accuracy and constant moni…
Read more …Blog – 40 articles
Guides and analysis about PrestaShop, e-commerce, SEO, web design, accessibility and artificial intelligence.
SEO for Businesses: What to Know Before You Start
SEO (Search Engine Optimization) is the process of organizing a website technically and editorially so search engines can crawl it, understand it and show it for relevant search…
Read more … SEO for Businesses: What to Know Before You Start
CRO for PrestaShop: Improving Checkout, UX and Conversions
Conversion Rate Optimization (CRO) is the process of identifying where customers struggle in an e-commerce journey and improving the path from the first visit to a completed order.
Read more … CRO for PrestaShop: Improving Checkout, UX and Conversions
PrestaShop vs WooCommerce: Which Is Better for E-Commerce?
PrestaShop and WooCommerce are two of the most popular eCommerce platforms. WooCommerce suits those already using WordPress, but PrestaShop has more integrated features, greater…
Read more … PrestaShop vs WooCommerce: Which Is Better for E-Commerce?
PrestaShop vs Shopify: Which Is Better for E-Commerce?
When it comes time to choose the platform that will host your online store, two of the most popular choices are Prestashop and Shopify. Although Shopify has gained ground thanks…
Read more … PrestaShop vs Shopify: Which Is Better for E-Commerce?
European Accessibility Act for E-Commerce Websites
Directive (EU) 2019/882, commonly known as the European Accessibility Act, establishes common accessibility requirements for specific products and services across the European U…
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Improving PrestaShop Search for a Better Shopping Experience
Internal search is one of the most important tools in a PrestaShop e-commerce store, especially when the catalogue contains many categories, brands, attributes and combinations.…
Read more … Improving PrestaShop Search for a Better Shopping ExperienceE-Commerce User Analytics: Understand Customer Behaviour
Website and e-commerce analytics do not need to begin with speculative “customer profiles”. For most businesses, it is more useful to answer practical questions first: where vis…
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15 Essential Features for a Modern PrestaShop Store
A modern online store is judged by how well it supports the catalogue, product discovery, purchasing process and daily business operations. The number of installed modules says…
Read more … 15 Essential Features for a Modern PrestaShop Store
Google Search Document Leak: What It Means for SEO
The Google Search document leak attracted enormous attention in the SEO industry because it exposed technical names, attributes and internal concepts connected with Google Searc…
Read more … Google Search Document Leak: What It Means for SEO
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