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E-commerce is evolving at a rapid pace and competition is becoming increasingly demanding every day. Managing products, orders, inventory, customers, reports and content require…
Read more …SEO (Search Engine Optimization) is the process of organizing a website technically and editorially so search engines can crawl it, understand it and show it for relevant search…
Read more … SEO for Businesses: What to Know Before You StartConversion Rate Optimization (CRO) is not about randomly changing button colors. It is the process of identifying where customers struggle in an e-commerce journey and improving…
Read more … CRO for PrestaShop: Improving Checkout, UX and ConversionsPrestaShop and WooCommerce are two of the most popular eCommerce platforms. Although WooCommerce is ideal for those already using WordPress, PrestaShop offers more integrated fe…
Read more … PrestaShop vs WooCommerce: Which Platform is Better for eCommerce?When it comes time to choose the platform that will host your online store, two of the most popular choices are Prestashop and Shopify. Although Shopify has gained ground thanks…
Read more … Prestashop vs Shopify: Why Prestashop is the Best Choice for E-commerceDirective (EU) 2019/882, commonly known as the European Accessibility Act, establishes common accessibility requirements for specific products and services across the European U…
Read more … European Accessibility Act: What It Means for E-Commerce WebsitesInternal search is one of the most important tools in a PrestaShop e-commerce store, especially when the catalogue contains many categories, brands, attributes and combinations.…
Read more … Improving PrestaShop Search for a Better Shopping ExperienceWebsite and e-commerce analytics do not need to begin with speculative “customer profiles”. For most businesses, it is more useful to answer practical questions first: where vis…
Read more … User Data Analysis: Understand What Customers Do in Your E-Commerce StoreA modern online store should not be judged by the number of modules installed. It should be judged by how well it supports the catalogue, product discovery, purchasing process a…
Read more … 15 Essential Features of a Modern PrestaShop E-Commerce StoreThe Google Search document leak attracted enormous attention in the SEO industry because it exposed technical names, attributes and internal concepts connected with Google Searc…
Read more … The Google Search Document Leak: What It Really Means for SEOHot Web Design
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