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20 May, 2026
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Implementation of EU Directive 2019/882 on Accessibility Requirements

20 May, 2026

Access to basic services and products by individuals with disabilities or other functional limitations (such as the elderly and pregnant women) was, until recently, a difficult to impossible process. This fact posed significant obstacles to independent living and equal participation of these groups in daily life. To address this challenge, Law 4994/2022 (Government Gazette 215/A/18-11-2022) was passed, which incorporates Directive (EU) 2019/882 of the European Parliament and of the Council of 17 April 2019, introducing accessibility requirements for products and services.

Which Products and Services Are Affected?

Some examples of products and services covered by the directive are:

  • News sites with subscription capability.
  • Online stores and sales services.
  • Advertising platforms.
  • Professional service providers (e.g., doctors, lawyers, real estate agents).
  • Entertainment and media services.
  • Telecommunication services sales.

Purpose of the Law

The main purpose of the law is to harmonize Greek legislation with Directive (EU) 2019/882 and to ensure equal access for individuals with disabilities to products and services. The law aims to:

  • Strengthen the functioning of the internal market through common accessibility requirements.
  • Increase the availability of accessible products and services.
  • Improve accessibility for individuals with disabilities.
  • Facilitate cross-border trade and mobility.
  • Support the independent living of individuals with disabilities.

Accessibility Requirements for Online Stores

Online stores have an important role in implementing the new accessibility requirements. According to Law 4994/2022, the basic obligations include:

1. Website and Application Accessibility

  • Websites and mobile applications must comply with WCAG (Web Content Accessibility Guidelines) standards for accessibility.
  • Image descriptions (alt text) and explanatory text for individuals with vision problems.
  • Clear and understandable navigation with keyboard usability and assistive technologies.

2. Ordering and Payment Process

  • The purchase process (cart, checkout) must be fully accessible.
  • Payment terminals (POS) and online payment gateways must support use by individuals with disabilities.

3. Support and Communication

  • Contact forms, call centers, and chatbots must be accessible.
  • Availability of support through multiple communication channels (e.g., email, phone, live chat).

4. Information Provision and Accessibility Statement

  • Online stores must publish an accessibility statement describing the compliance status of the website.
  • Product and service usage instructions in formats friendly to individuals with disabilities (e.g., Braille text, audio instructions).

Consequences of Non-Compliance

Non-compliance with accessibility requirements can have serious consequences for businesses:

  • Administrative sanctions and fines.
  • Loss of customers and bad reputation due to non-compliance with equality principles.
  • Possible legal actions from disability rights advocacy organizations.
  • Limited access to European programs and subsidies for non-compliant businesses.

Is all this trouble really worth it?

Yes, it really is worth the effort. It is estimated that 20% of all people benefit from improved web accessibility. Not only visitors who are blind or have low vision or are deaf, but also individuals with motor disabilities, anxiety or Attention Deficit/Hyperactivity Disorder (ADHD). Or even visitors who are tired or distracted. People who could convert into your customers and pay you.

We Undertake Your Website's Accessibility Optimization

Compliance with Directive (EU) 2019/882 is not just an obligation but also an opportunity for businesses to expand their customer base and improve their image. We undertake the accessibility optimization for your website or online store. From assessment to implementation, we ensure to create a website that meets all accessibility specifications and serves all users equally.

Contact us today to ensure your online store's compliance and offer an accessible shopping experience to everyone!

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